Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
This guidebook is written by a youth sports coach for those adults who coach and participate in youth sports. Author Jason Kelly apprenticed under some of youth sports' top trainers and coaches, including AAU coaches and officials, US Soccer Federation trainers, and Olympic National Governing Organization captains, coaches, and athletes. He has been an active youth sports coach since 1994. His passionate belief that youth sports help to positively mold children has been the driving force behind his never-ending quest to become a better youth coach. Based on a framework Jason developed for coaching youth athletics, A Guide to Youth Sports for Parents and Coaches provides tools to ensure children receive the best possible sporting experience. Author Jason Kelly draws on nearly 20 years of hands-on experience as a coach, a professional instructor, a parent, and a student of the art and science of coaching. He has an Under-13 Coaching Certification from the U.S. Soccer Federation, an "A" Instructor's license from the International Sports Chanbara Federation, and was inducted into the Martial Arts Master's Hall of Fame. He holds black belts in karate, aiki-jujitsu, weaponry, kenjutsu, and tae kwon do.
From people who like to stay in shape by jogging to pro football players, athletes risk injury every time they lace up their shoes or take the field. Readers will find out how the field of sports medicine has developed unique methods of treating the athletes ailments. They will also discover how medical professionals work with patients to help them choose the correct ways to exercise, why some sports are riskier than others, and more.
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